I’m convinced that building community is one of the biggest keys to success in the design industry. Myself, along with the other businesses in the Jackson County Chamber of Commerce received an email from a very excited Brianne Hudak, an educator that moved to Western North Carolina in the past couple of years. She was announcing that she is starting Journeys School for the Gifted and Talented, and wanted to introduce herself as the Founder and Head of School. I replied, we met up, and I instantly knew that she understood the benefits of graphic design when she said “I’m excited to have you design our school’s identity.” She understood that the school needed a logo, but it also needed an identity that captures who they are from their tone, voice, and messaging to their visual presence.
The Brief:
The Journey School for the Gifted and Talented exists to provide an alternative solution to the current education system. Providing individualized education, a focus on nature, and intentional lesson plans, Journey School aims to raise the standard of classroom education. Visually, the identity of the school is professional, regal, and inspiring. The logo and branding elements should instill a sense of excellence and high standards while still feeling warm, welcoming, and humble instead of intimidating or arrogant.
Key Words:
Inspiring (looking forward to the journey ahead)
Regal
Academic
Professional
Quality
Intentional
Natural
“It was a pleasure working with Todd Wikle. He is a talented designer who invites clients into his creative process, sharing concepts and ensuring alignment with their vision. His professionalism shines through in his excellent communication, attentiveness to client needs, and personalized approach, all of which contribute to transforming ideas into reality and delivering a quality product. WNC is fortunate to have such a skilled and dedicated designer in its community!”
- Brianne Hudak, Founder and Head of School
